Statement:

This project holds a special place in my journey as a photographer, as it represents a significant departure from my previous works.

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What makes this project particularly unique is its approach. During the process, I photographed the backs of various individuals, treating them as if they were products. Drawing inspiration from my major in Product Design, I applied design methodologies to my photography. The final output includes measurements of each individual, along with additional data such as color samples, height, weight, and dimensions. This approach allowed me to explore the intersection of photography and design, pushing the boundaries of creative expression.

 

Two core concepts—consumerism and stereotype—served as the foundation for this project. Regarding stereotypes, the viewer is unable to directly identify the individuals in the photographs, as only their backs are visible. This ambiguity encourages viewers to fill in the gaps with their own assumptions and biases, revealing how stereotypes shape perceptions. By juxtaposing subjective interpretation with objective data, I aimed to provoke thought about how people perceive others. 

 

In terms of consumerism, I drew inspiration from the advertisements I observed in Chinese metro stations. Many featured male celebrities with distinctly feminine appearances endorsing cosmetics or beverages. This phenomenon led me to question societal trends and the cultural implications behind these marketing strategies. Through my work, I sought to explore and critique the commercialization of appearances in modern consumer culture.

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One question consistently guided me throughout this project: “When people have been standardized, what can we truly see through their appearance?”

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This question encapsulates the project’s underlying exploration of identity, perception, and societal norms.